Who we are
Harini Shankar is a performance marketer specializing in Google Ads, Meta Ads and LinkedIn Ads. The focus is narrow and deliberate: campaigns that are built, measured and optimized around lead volume and cost per lead — not impressions or reach for their own sake.
What we do differently
Every engagement starts with a clear read of the business — who the customer is, what a qualified lead looks like, and what budget makes sense. From there, campaigns are built lean, tracked closely, and adjusted on a weekly cadence rather than left to run on autopilot.
Clarity over jargon
Reports and recommendations are written in plain language, so you always know what's working and why.
Budgets that fit
No arbitrary minimum spends. Campaigns are sized to what the business can sustain and scale from there.
Accountability
Every lead is tracked back to the campaign, ad set and keyword that generated it.
Who we work with
Small and medium businesses, coaches and consultants, e-commerce brands, SaaS companies, and local service businesses looking for a steady, measurable stream of leads without an in-house marketing team.